Homepage FORUMS THE GRIT! WITH CHAS SMITH Bataille de Personal Brandz

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    In the battle of the personal brand can there only be one across all “action sports”? And if so, has stuntwood prodigy/hometown hero, Yuto Horigome, already vanquished all contenders? He’s got the narrative, the first name basis, the decisive win hot out the gates…

    Surfing has started, so they say. Not sure who’s watching beyond Luke Cedarman… Can a worthy competitor win back the spotlight with chops, swagger, and a winning smile? My money’s on #Riss…


    PS congrats to chas friend, Jagger Eaton, btw for upstaging international playboy, Nyjah Houston for the bronze.

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