Damon Way is a designer, brand marketer, and the co-founder of DC Shoes. With the help of his brother, pioneering skateboarder Danny Way, DC become one of the most sought after skate brands of the 90’s. Under Way’s guidance, DC was one of the first streetwear brands to successfully implement artist collaborations and limited edition releases into their product line. In 2004, DC was sold to Quiksilver and the brand slowly lost much of its luster without his creative control. In this episode, we sit down to discuss whether skateboarders or surfers have better style, why the music that we listen to no longer defines our identities, and why Toyota Prius headlights are so damn ugly.


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